Lee Squirrell Photography

Who should you book and the reasons why?

After receiving numerous inquiries regarding the difference between a videographer and a content creator, I’ve decided to write this blog to provide some clarity and hopefully assist you in making an informed decision.

Let’s delve into the differences between a wedding videographer and a social media content creator.


A wedding videographer specializes in capturing and producing video content tailored specifically for weddings, focusing on documenting the events, emotions, and highlights of the day to create a cinematic film that narrates the couple’s special moments. Conversely, a social media content creator concentrates on producing content for platforms such as Instagram, TikTok, and YouTube.


Wedding videographers possess expertise in filming and editing wedding-related content, including ceremonies, receptions, speeches, and other significant moments. They understand wedding cinematography, storytelling techniques, and editing styles tailored to the wedding industry. In contrast, social media content creators excel in creating content for social media platforms, encompassing various formats such as short-form videos, photo posts, stories, reels, and IGTV.

Nature of Content:

Content produced by a wedding videographer primarily revolves around documenting and celebrating the couple’s wedding day, encompassing cinematic highlight reels, full-length wedding films, and other video content that captures the essence and emotions of the wedding. On the other hand, content created by a social media content creator is more diverse and may cover a wide range of topics and formats, capturing reels from the day which including behind-the-scenes footage from your wedding day.


A wedding videographer delivers cinematic highlight reels, full-length wedding films, and other video content capturing the essence and emotions of the wedding, depending on the chosen package. The process of editing wedding videos can take anywhere from 10 to 20 hours. Conversely, a social media content creator typically provides 2 to 4 short reels from the day, along with unedited videos and photos.

**Please note that photos delivered by a Social Media Content Creator will be unedited and will differ signaifcally from your professionally edited photos. As professional photographers, we (Lee & Bridget) take into account various elements when capturing each photo, including Lighting, Composition, Timing, Background, Poses and Expressions, Details, Storytelling, and Technical Settings.

In summary, while both wedding videographers and social media content creators produce visual content, their focus, expertise, and the nature of the content they create differ significantly. Wedding videographers specialize in capturing wedding-related moments, while social media content creators focus on producing diverse content for online platforms.

So in my honest opinion unless you’re looking to create content to use solely on Instagram, TikTok, and YouTube to engage with your followers, I would suggest always booking a wedding videographer and letting them capture your special day for you in a cinematic format.

Along with your stunning photos, a professional wedding video will stand the test of time.  But If you like the sound of both then why not book both.

I hope this guide helps you make the best decision for your needs. If you have further questions or need assistance, please don’t hesitate to reach out. Let’s chat!

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